Welcome to Stockholm Fragrance

Where Fragrance & Interior Design Unite in Luxury

Stockholm Fragrance

Stockholm Fragrance is a premium interior fragrance brand dedicated to transforming spaces with luxurious and long-lasting scents. Founded in 2016 in Stockholm, Sweden, the brand specializes in high-quality fragrance oils, essential oils aroma diffusers, and home scenting solutions, designed to enhance both ambiance and aesthetics.

With a focus on sophisticated design, exceptional quality, and effortless functionality, Stockholm Fragrance blends modern Scandinavian elegance with captivating aromas. Each product is meticulously crafted to complement a variety of interior styles, creating an immersive and welcoming atmosphere.

Whether you seek a warm and inviting home or a refined and tranquil workspace, Stockholm Fragrance offers a curated selection of fragrance oils, diffusers, and scented decor to enrich every space with style and serenity.

History

Stockholm Fragrance, founded by Joanna Kaneteg and later co-owned by Alexandra Linnuste, is the result of a shared dedication to the art of fragrance and interior design. Their collaboration is built on a mutual commitment to excellence and innovation within the industry.

The idea for Stockholm Fragrance emerged after Joanna spent a period in Miami, Florida, where she discovered the significant role scent marketing played in the U.S. and how extensively fragrances were used in combination with design—something that was lacking in the Nordic market at the time. From this realization, Stockholm Fragrance was born.

Alexandra, having worked for many years in internet marketing and as a co-owner of one of the fastest-growing digital solutions companies, Miss Group, joined the company as Creative Director in 2024.

Brand Philosophy

Our core differentiator lies in sustainable design and uncompromising quality. With meticulous attention to detail—such as functionality, manufacturing standards, and rigorous fragrance testing—we create an exclusive and sought-after product experience for today’s conscious consumer.

Our lifestyle products appeal to the modern, discerning customer who values both sustainable design and exceptional quality.

Our business concept centers around offering a refined range of exquisite fragrance and interior design products, including aroma diffusers, aroma burners, reed diffusers, and candles, along with premium perfume and essential oils that enhance well-being and ambiance, providing a refreshing, long-lasting indoor atmosphere.

Our mission

is to inspire and uplift through thoughtfully designed interiors and captivating fragrances that transform spaces and enrich experiences. We believe that scent and beauty have a unique power to connect people. Embracing this universal bond, we craft products that inspire, unify, and cultivate a deeper appreciation for the beauty that surrounds us.

Our vision

is to become the preferred choice for homes, hotels, spas, retail spaces, and any environment that seeks to elevate guest and customer experiences, creating memorable and meaningful connections.